The primary goal was to ensure that sending offers for users was simple and time-effective. Once a business is selected, I optimized the user flow to eliminate the need to navigate to additional pages. Instead, all essential details and functions are available on a single page.
The main priority on this page is to make the process of adding the price seamless, while other options such as notes and timeline are made collapsible or available in dropdowns. By doing so, I significantly reduced the time it takes for users to send offers, enhancing the overall user experience and encouraging frequent engagement with the application.
Another significant enhancement I implemented was to the main home screen, where I incorporated intuitive iconography to make different business types easily interpretable. Taking inspiration from successful functioning apps like Uber Eats, I crafted an interface that users are already familiar with, reducing friction for new users and ensuring a seamless onboarding experience.
Additionally, to enhance user convenience, I introduced an additional Call-to-Action for accepted offers. Now, users can effortlessly return to their offers after redeeming them, enhancing engagement and making the application more user-friendly. By carefully curating these design choices, the overall user experience has been elevated, making the application more approachable and intuitive for all users.
Another notable improvement was in broadcasting offers to multiple businesses simultaneously. By streamlining the process, users are now required to select only a few essential requirements: business type, service, and defining a radius. Once these details are provided, users are seamlessly taken to the offers screen. After finalizing the offer, users gain the flexibility to exclude any of the selected businesses within their defined radius, granting them more control over their offer distribution.
This enhancement optimizes the efficiency and effectiveness of offer broadcasting, empowering users to reach a wider range of businesses in their negotiation efforts.
Creating the UI design involved developing a comprehensive design system that encapsulates multiple states for components and inputs. This design system serves as a foundation for maintaining consistency and coherence throughout the application, ensuring a seamless and polished user experience. By carefully defining various states for each component and input, I aimed to enhance user interaction and feedback, making the application more intuitive and user-friendly.
In addition to the UI design for the main application, the project also involved creating a captivating landing page to register initial user interest and a persuasive pitch deck to seek investment from potential stakeholders. These design components played a crucial role in establishing a cohesive and impactful brand presence for the project.
